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McDonald’s sales rose in the third quarter after months of negative numbers, thanks, in part, to Travis Scott.. McDonald’s said it saw sales jump 4.6% in the three-month period that ended on Sept. 30 compared to the same time period in 2019, according to CNN.. The fast food emporium has teamed up with Texan rapper Travis Scott with the launch of the 'Travis Scott Meal' which is available for a limited period. Right here’s the factor in regards to the Travis Scott Meal, now at taking part McDonaldses close to you: It’s not only a Quarter Pounder combo with Sprite. Latin pop star artist J Balvin has sold 35 million records globally and, in a press release, McDonald’s CMO Morgan Flatley called him a “trailblazing international icon.” He also has a mantel full of awards, including the Global Icon Award from Lo Nuestro. McDonald’s has some catching up to do here, particularly against its peers like Chick-fil-A, Starbucks Kempczinski said McDonald’s will not only reinvest the funds from the 70% that was paused, but will also invest an incremental $200 million in marketing spend across both its U.S. and international markets to accelerate recovery. BET Newsletters are subject to our Privacy Policy and Terms Wells Fargo Opinions expressed by Forbes Contributors are their own. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. But whoever that … “We think [Travis Scott Meal] could be the start of a new promotional paradigm that weaves in the occasional short-term [limited-time offering] burst along with every day value and occasional six-to-eight week LTO,” Wells Fargo analyst Jon Tower wrote last week. It certainly wasn’t the only brand pulling back, and the general quiet of the space was particularly noteworthy for a quick-service restaurant segment that otherwise plows through full marketing calendars at a dizzying pace. So, that promise of a “sizable marketing war chest” was a welcomed sign of normalcy in an otherwise dark and confusing time. all i wanted from travis scott in 2020 was an album and all he gave us was a fortnite concert & a mcdonalds happy meal — Lynix (@Lynixity) September 9, 2020. ... [+] The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. RELATED: McDonald’s To Name Burger After Travis Scott. McDonald’s will announce its Q3 earnings results on November 9, the same day it will present its 2020 investor update. On Monday, the chain came out with another celebrity collaboration, adding the J Balvin Meal–a Big Mac, medium fries with ketchup and an Oreo McFlurry. My work has been featured in publications around the world, including NPR, Bloomberg, The Seattle Times, Crain’s Chicago, Good Morning America and Franchise Asia Magazine. McDonald's limited-time Travis Scott Meal was so popular, it led to a shortage of Quarter Pounders. I cover quick-service, fast casual and pizza restaurants. Recall the phenomenon that was Wendy’s spicy chicken nuggets making a strong comeback thanks to Chance the Rapper’s tweet that generated a staggering 2 million likes. Travis Scott will debut his own McDonald's meal on Tuesday at restaurants across the United States. The burger alone adds 630 calories. MCD The Travis Scott McDonald’s Meal is the first celebrity promotion since 1992’s Michael Jordan meal. The Houston rapper personally ushered in the Travis Scott Meal at a McDonald’s in Downey, Calif on Sept. 8. McDonald’s launched a limited time “Travis Scott Meal” (Quarter Pounder with cheese, fries with barbecue dipping sauce and a Sprite) in early September–the first time in 30 years the chain has named a menu item after a celebrity. Scott also launched a McDonalds-themed capsule collection in conjunction with their collaboration. (Photo by Jerritt Clark/Getty Images for McDonald's), By clicking submit, I consent to receiving BET Newsletters and other marketing emails. And why not? The new Travis Scott meal at McDonald’s is here and is causing quite the stir online. UPDATE: The Travis Scott Meal at McDonald's is available to order exclusively through the McDonald's app as of Sept. 22 and expected to be available while supplies last … For astute pop culture aficionados, this probably wasn’t a major surprise. "I couldn't be more excited to bring the Cactus Jack x McDonald's collaboration to life," Travis Scott said in a statement. 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